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Announcements
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July 28, 2021

Introducing the Campaign Ideas Generator

At Facebook we try to proactively listen to your concerns and create solutions. We heard that businesses like yours are looking for guidance on how to develop content for new campaigns, so we built a dynamic tool that could help. The Campaign Ideas Generator provides campaign ideas, pre-made assets and resources that are specific to your small business needs.

To get started with the Campaign Ideas Generator, select your business type and the tool will suggest campaign ideas, insights and data, and resources tailored directly to your business needs. You can even choose an upcoming holiday for more precise content. The Campaign Ideas Generator can also help reduce blockers and come up with content that you can quickly put into action.

Use Our Pre-Made Assets as a Launching Pad

In the case of eCommerce, Retail and Consumer Product Goods, we're currently testing a “Ready to Go Ads” feature that will offer you images and copy to consider for use in your ads. Ready to Go Ads include pre-made images and copy designed as a starting point for those who want to hit the ground running but maybe don't have the bandwidth to build content or resources on their own.

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We’ve also included an Organic Post Pack in the Campaign Ideas Generator, which helps you keep your business Page alive with engagement while you’re not running an ad. We created this content because organic posts are a great way to stay connected to your customers, and you can use them to communicate with followers, loop them in with important updates and share what makes your business special.

If you review these ideas and feel inspired to create your own, our DIY solution is also available in the Campaign Ideas Generator, to provide you with a simple strategy and creative tools to help you create your own content.

Continue to visit the Campaign Ideas Generator as more updates are added to help you with your specific business type and upcoming holidays.

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