GrowthHackers

Here are the main updates in the world of growth during the past week: 📊 How Are The Giants Growing?  Meta Merges Metrics, Maintains Momentum. Meta has shifted its reporting strategy, now combining Daily Active Users (DAU) data across all its platforms instead of reporting individual app usage. Meta boasts a 7% year-over-year increase in DAUs. They also reported impressive revenue growth of 27% year-over-year, raking in a cool $36.46 billion for the quarter. Limited LinkedIn Growth Stats from Microsoft. Microsoft's earnings report offered limited insights into LinkedIn's growth. While revenue grew by 10% year-over-year, specific user numbers were not disclosed. Microsoft did highlighted "record engagement" with an +11% in sessions. Snapchat Snaps Up Double-Digit Growth: Snapchat delivered positive news with a +10% in Daily Active Users (DAU). This user growth is coupled with impressive revenue growth of 21% year-over-year. 👨🔬 The Experimentation Front LinkedIn Goes Playful: Testing In-Stream Games for Engagement.LinkedIn's rolling out in-stream puzzle games. But will these games be a strategic engagement boost or a productivity pitstop? Walmart Meets Gen Z Where They Play: Walmart is pushing the boundaries of "meeting your audience where they are" with a new experiment – in-game shopping on Roblox. The Threads Influencer Incentives Lab: Building on their initial experiment offering small incentives to influencers on Threads, they've significantly upped the ante by increasing payouts up to $5,000. Find out how they are fine-tuning their rewards structure, and how brands can experiment with incentives. Airbnb Summer Upgrades: Group Bookings, Exclusive Stays, and AI Forays. This season's releases cater to both travelers and hosts, with features that streamline group bookings, introduce limited-edition "Icon" experiences like staying at the X-Men mansion, and explore the potential of AI. 📣 The Acquisition Front Google 360 Got an AI Boost Announced at Google NewFront: Expect smarter AI audience targeting suggestions based on personas, expanded streaming partnerships, more granular bidding options, and a dedicated experimentation center. Reddit New Ads Format. ReddIt unveiled a new dynamic product ads format to allow you to showcase your offerings directly within relevant subreddits, reaching potential customers actively browsing for recommendations. Want to dive into any of these topics and join discussions with our community of growth enthusiasts? Join GrowthHackers Community at https://lnkd.in/d3XDATYy

Applications for our 2024 Growth Services Cohort are open! This year's program offers a unique opportunity for only 10 companies to gain access to the combined brainpower and experience of our growth team.   Building a growth team isn't just about finding the right talent; it's about orchestrating them to seamlessly address every stage of the customer journey. This requires a team with diverse expertise and a unified vision – a challenge many companies and leaders struggle with.   Designed for forward-thinking leaders, this cohort provides the tools and strategies your company needs to break through growth plateaus. Our growth experts are veterans across product, marketing, analytics, and sales, bringing a holistic perspective to address the entire growth ecosystem from planning to execution.   This is a strategic investment in your company's future. Equip your team with a growth-oriented mindset and gain access to the expertise of growth masters. You can have the creators of the growth methodology working with you! Apply now at https://lnkd.in/dKd8XHQQ Applications are open, but selection is competitive! Don't miss this chance to propel your brand to the next level. Apply now to secure your spot in this high-impact cohort.

Yesterday we had the pleasure of welcoming Chiedo John, the new Director of Growth at GitHub for an AMA session. Here are some highlights: - How is it really like starting a new role as a growth leader - The process for experimenting with out-of-product experiences - Balancing moonshot vs incremental improvements - How to start a career in growth - Tolerance to failure in experimentation - Innovation at GitHub There was a lot more in this AMA session, you can get the full recap link in the comments. All questions in this session were sent by GrowthHackers Community members. If you want to recap past sessions, or participate in future events like this, join us now at https://lnkd.in/duCqEi3E (it's free!) Thank you so much for taking the time to contribute to GrowthHackers, Chiedo! By the way, if you are looking for a new growth role, Chiedo is hiring right now for new positions at GitHub!

Attention GrowthHackers! We are just one short week away from an exclusive AMA session with Chiedo John. Chiedo is the new Director of Growth at GitHub, and for one hour on April 3rd he will be answering questions sent by GrowthHackers Community members. If you have questions about how to move up the ladder in growth, want to learn strategies and tactics for motivating and building new growth teams, want insights from his experience as a VC investor in pre-seed startups, or have questions about anything else related to growth, marketing, or startups, this is your chance! To participate, RSVP to the event and send your questions to GrowthHackers Community. Joining the community and participating in community events are free. Access now at https://bit.ly/chiedo-ama If you know someone who would like this event, share the love. See you all on April 3rd =)

Missed our latest AMA session? Here is a tiny peek at the amazing chat we had with Gaurav Vohra, the Head of Growth at Superhuman, moderated by our Pedro Clivati! Vohra was at GrowthHackers Community answering questions sent by our members, and the result was a goldmine of insights for any professional working with growth. Thank you for joining us Gaurav Vohra, you are a legend! For the full recap, access to our notes, plus the chance to connect with an entire community of like-minded individuals, join the GrowthHackers Community: https://bit.ly/48JRDzX Our next session is with Chiedo John, Director of Growth at GitHub. You can already RSVP to this AMA and send your questions at the community. See you there! #earlygrowth #growthhacking #startupgrowth #startupjourney

Hey, GrowthHackers! We're thrilled to announce that Chiedo John, Director of Growth at GitHub, is our guest for an exclusive AMA session. Join us for a live webinar with GrowhHackers Community, where he'll be answering YOUR questions about his career journey, growth insights, and VC experience. 🗓 April 3rd, 9 am PST at GrowthHackers Community Chiedo's career path is a masterclass in growth. Starting as a web developer, he's climbed the ladder at GitHub, building and leading a successful product-led growth team. Just this January, he took the exciting leap to Director of Growth, where he's now focused on expanding GitHub's reach through out-of-product experiences like marketing pages, subdomains, and acquisition flows. He's not just a leader within companies, but also a founder himself, having invested in 12 pre-seed US startups through Rocktown. Join him for an AMA packed with insights on his career journey, new growth team motivation tactics, and the exciting world of VC investments! This event is exclusive to GrowthHackers Community members. Joining is free and you can apply here: https://bit.ly/chiedo-ama

🗞 Here is our weekly growth wrap-up: 🗞 Your Best LinkedIn Posts Can Soon Get More Reach: LinkedIn has outlined some of the latest updates to its content distribution algorithm to favor evergreen, can't-be-found-anywhere-else content. With their new "suggested post" delivery being tested, your best posts could be shown to targeted users for months, or even years, instead of hours or days.   🗞 Meta' s Facebook, Instagram, and Threads are back after a global outage that caused widespread disruption earlier today - and lots of trending topics on X.    🗞 LinkedIn Shared Best Practices for Display Ads Performance: Learn from LinkedIn's 6 best practices to improve your display ad performance and capitalize on the expected growth of B2B display advertising.   🗞 Amazon-backed Anthropic has announced Claude 3, their new generation AI model. They claim their most advanced version, Claude 3 Octopus, outperforms ChatGPT 4 and Gemini Ultra in several benchmarks, including a cut in hallucination risks.    🗞 More Data Deals To Fuel AI: Following the deal between Google and Reddit, now Midjourney and OpenAI are reportedly negotiating with Automattic (of Tumblr and WordPress) to acquire user data to feed their AI models.   🗞 The Waking Talking ChatGPT: OpenAI joined forces with tech giants to invest in Figure, a company developing human-like robots. Figure has raised $675 million in its latest Series B funding round, with the goal to develop a machine that can "eliminate the need for unsafe and undesirable jobs."   🗞 Pinned Posts Get a Boost: Frustrated with your post reach on X? Elon Musk announced that pinned posts will now be seen by all of your followers, offering a way to ensure important messages reach everyone.   🗞 The Titan Breakdown: It appears we won't get to drive the Apple Car any time soon. After years of development, Apple ended its car project, shifting its focus to generative AI efforts.   🗞Threads Tests API: Stay tuned for improved scheduling on Threads as they test their API with select partners, enabling features like post-scheduling within the app.   🗞 Stay Ahead of TikTok Trends: Discover the latest trends with TikTok's new "Trends Digest" series, offering insights and tips on incorporating them into your content strategy.   🗞 The Full Scoop: That's all for this week's wrap-up. To get a deeper dive into these topics and join discussions with our community members, head now to GrowtHackers Community: https://bit.ly/48JRDzX

GrowthHackers Community is all about learning from each other's experiences. If you could ask anything of a growth leader, what would you ask? We've invited Gaurav Vohra, Head of Growth and Analytics at Superhuman to come answer questions sent by our community members on Feb 29th, starting at 9 am PST. Vohra is a part of the founding team at Superhuman, the super-fast email experience, built for high-performing teams. As a Head of Growth, he built and led their initial go-to-market teams, growing revenue from $0 to the first $10M+. Since 2021, he's led their data science and analytics team. Vohra has also advised startups like Readwise, Start Playing Games, Cooby, and Waldo. Ask him anything about: - Building a growth team at different company stages from founding to Series C - Building a great customer onboarding experience - Early growth strategies - Analytics for growth teams Share your questions in the comments! On Feb 29th, Gaurav will join us for a discussion based on questions submitted in advance, and answer questions sent by our live audience. Meanwhile, visit GrowthHackers Community to access our knowledge base and discussions, and share your insights on all things business growth ➡️ https://lnkd.in/gZ-tDVxW #headofgrowth #growthhacking #askmeanything #tech #interview #business #product #marketing #innovation

This week's must-know growth updates 🗞 🗞 Reddit's Big Data Deal & Upcoming IPO: Remember our speculation about Reddit's data sharing deal with an AI tech giant? Well, the mystery is solved! It turns out it's Google, not OpenAI as many assumed, who will be integrating Reddit information into its Search and Gemini models. As they prepare for their IPO, Reddit shared user and revenue figures: 73 million daily active users, 500 million monthly visitors, and $804 million in revenue for 2023 (21% YoY growth).   🗞 Google's Performance Max Goes Global: Marketers can now leverage Performance Max, Google's AI-powered tool for generating ad assets, rolling out globally in English. Image editing within the tool will be fully available in the US by March, with global expansion soon after.   🗞 And Yes, More on Google: They've also announced a new family of lightweight open-source models. Gemma models are built from the same research and technology used to create the Gemini models, and are capable of running directly on a developer laptop or desktop computer.   🗞 Is X-Mail Really Coming? Amidst fake rumors that Gmail is being sunset in August, Elon Musk hinted at Xwitter to a possible XMail. In true Musk fashion, we don't know how much truth is there in that comment. Even if the Musk Xmail service does emerge, taking on Google's Gmail with any real impact is still a major challenge.   🗞 New LinkedIn Reports for B2B Growth: B2B professionals, take note! LinkedIn released two valuable reports: "Deep Sales" explores a playbook based on top sales performers' habits and AI use, while "Guide to Evolving Data Privacy Approaches in Marketing" helps navigate data privacy changes.   🗞 Instagram is exploring a "Friend Map" feature similar to Snapchat's, allowing users to see their friends' locations in real-time. This opt-in feature is still in internal testing and not yet available publicly.   🗞 Samsung Enters the Ring: Samsung joins the wearables race with the announcement of their Galaxy Ring. This ring focuses on tracking activity and sleep, offering valuable health insights, but won't replace your phone for emailing just yet. Expect its release later this year. ➡ Explore deep dives and join discussions on all of these topics and a lot more impacting the work of growth at GrowthHackers Community! Join our global community of growth enthusiasts!

🚨 Calling all GrowthHackers! 🚨 This Thursday, get ready for an epic AMA session with Gaurav Vohra, Head of Growth at Superhuman! He'll be sharing Superhuman's epic growth journey from 0 to $10M+ and answering all your burning growth questions. Don't miss this chance to learn from a growth master!  Register now and send your questions at https://bit.ly/498h0eG