Spotify Greenroom is officially out and Clubhouse has yet another competitor to go up against.
Greenroom builds on the Spotify’s acquisition of Betty Labs back in March. At the time, Betty Labs already owned Locker Room which was a live audio system and that product has now been transformed into Greenroom now.
“We’re building Greenroom with the creators and artists in mind who make Spotify great, optimizing for interactivity and deep connections between participants in live rooms,” Spotify said today. At the same time, the company is launching the Spotify Creator Fund, to help monetize live audio.
Meet Greenroom! Today, we’re making Spotify’s new live experience available in its new form on iOS and Android in over 135 markets around the world. Learn more. https://t.co/340kb3kO1g — Spotify News (@SpotifyNews) June 16, 2021
Any user will be able to host or participate in live rooms, using their existing Spotify account. There’ll be groups and an integrated search feature for finding upcoming rooms that are scheduled, along with an option to start a new room.
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Spotify has built in chat controls, too, though as always we’ll likely have to wait to see how creators actually use the service to find out exactly how well the whole thing holds up.
Audio creators will likely find the recording capabilities of Greenroom handy. That will allow for on-demand content to be mixed with live conversations, Spotify says. The company also plans to add new programming, across categories including music, culture, and entertainment, building on the existing sports content.
Spotify Creator Fund, meanwhile, aims to introduce a royalty model used for musicians to live content shared by Greenroom. Payments will mainly be based on how much live content is consumed, and how many people are listening to your rooms; distributions will be calculated weekly, Spotify explains, reflecting changes in audience size.
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